Deck 9: The Rational Consumer
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Deck 9: The Rational Consumer
1
The marginal utility of coffee consumption for Steve is the change in _____ generated by consuming an additional cup of coffee.
A) total utility
B) total consumption
C) total demand
D) price
A) total utility
B) total consumption
C) total demand
D) price
total utility
2
On a sparsely populated island, high-speed Internet service would have a _____ marginal utility than in New York City, while in New York City quiet evenings would carry a _____ marginal utility than on a deserted island.
A) lower; higher
B) higher; lower
C) lower; lower
D) higher; higher
A) lower; higher
B) higher; lower
C) lower; lower
D) higher; higher
higher; higher
3
Utility is the:
A) difference between a firm's total revenue and its total economic cost.
B) good not adequately provided by a free market and usually provided by the government.
C) satisfaction consumers derive from their consumption of goods and services.
D) lowest price that buyers are willing to pay for a given quantity of a good.
A) difference between a firm's total revenue and its total economic cost.
B) good not adequately provided by a free market and usually provided by the government.
C) satisfaction consumers derive from their consumption of goods and services.
D) lowest price that buyers are willing to pay for a given quantity of a good.
satisfaction consumers derive from their consumption of goods and services.
4
The utility of a good is determined by how much _____ a particular consumer obtains from it.
A) satisfaction
B) usefulness
C) cost
D) need fulfillment
A) satisfaction
B) usefulness
C) cost
D) need fulfillment
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5
In economics, the ability of pumpkin pie to satisfy a want is referred to as its:
A) utility.
B) usefulness.
C) worthiness.
D) necessity.
A) utility.
B) usefulness.
C) worthiness.
D) necessity.
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6
The amount by which an additional unit of a good or service changes a consumer's total satisfaction, all other things unchanged, is _____ utility.
A) marginal
B) maximum
C) average
D) required
A) marginal
B) maximum
C) average
D) required
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7
Xavier notices that the marginal utility of working with a tutor seems to fall with each hour the tutor helps him study. If Xavier keeps the tutor until his grade actually begins to fall, his marginal utility for the last hour of tutoring will be:
A) negative.
B) positive, but rising more slowly.
C) zero.
D) immeasurable.
A) negative.
B) positive, but rising more slowly.
C) zero.
D) immeasurable.
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8
An individual gets 5 units of utility from one slice of pizza and 9 units of utility from two slices of pizza. The principle of diminishing marginal utility implies that the total utility from three slices of pizza will be _____ units of utility.
A) exactly 12
B) less than 13
C) less than 9
D) more than 14
A) exactly 12
B) less than 13
C) less than 9
D) more than 14
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9
The principle of diminishing marginal utility means that when Sarah eats pizza, her satisfaction from the second slice of pizza is probably _____ that from the first.
A) greater than
B) equal to
C) less than
D) not comparable to
A) greater than
B) equal to
C) less than
D) not comparable to
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10
How much _____ Susan obtains from eating green beans is a measure of the utility of green beans for her.
A) efficiency
B) usefulness
C) cost
D) satisfaction
A) efficiency
B) usefulness
C) cost
D) satisfaction
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11
Suppose bad weather and pollution dramatically reduce the supply of crawfish in Louisiana next year. This would most likely lead to _____ in the marginal utility of crawfish consumption.
A) an increase
B) a decrease
C) no change
D) substitution and income effects
A) an increase
B) a decrease
C) no change
D) substitution and income effects
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12
The amount by which total utility changes when an additional unit of a good is consumed is called _____ utility.
A) average
B) additional
C) maximum
D) marginal
A) average
B) additional
C) maximum
D) marginal
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13
The relation between an individual's consumption bundle and her satisfaction is called a _____ function.
A) demand
B) production
C) consumption
D) utility
A) demand
B) production
C) consumption
D) utility
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14
To say that you can't have too much of a good thing means that for any good that you enjoy (for example, pizza):
A) higher consumption will always lead to higher utility.
B) higher consumption will cause utility to decrease at an increasing rate.
C) higher consumption will increase utility, but only up to a point; after that utility will start to decrease.
D) it is valid to measure utility in utils.
A) higher consumption will always lead to higher utility.
B) higher consumption will cause utility to decrease at an increasing rate.
C) higher consumption will increase utility, but only up to a point; after that utility will start to decrease.
D) it is valid to measure utility in utils.
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15
Which of the following best describes the principle of diminishing marginal utility? As an individual consumes more of a good:
A) the total utility obtained will eventually fall.
B) the total utility obtained will eventually become negative.
C) the addition to total utility obtained from the nth unit of the good will be less than that obtained from the immediately preceding unit of the good.
D) the marginal utility will eventually become negative.
A) the total utility obtained will eventually fall.
B) the total utility obtained will eventually become negative.
C) the addition to total utility obtained from the nth unit of the good will be less than that obtained from the immediately preceding unit of the good.
D) the marginal utility will eventually become negative.
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16
Utility is most closely related to:
A) usefulness.
B) satisfaction.
C) requirement.
D) necessity.
A) usefulness.
B) satisfaction.
C) requirement.
D) necessity.
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17
Which of the following goods is MOST likely to display increasing marginal utility over some range?
A) chicken during the 1920s, when it was considered a luxury good
B) paint, because you need enough to paint at least one entire room
C) lobsters, which are so expensive that you must eat two to get your money's worth
D) peanut butter and jelly sandwiches
A) chicken during the 1920s, when it was considered a luxury good
B) paint, because you need enough to paint at least one entire room
C) lobsters, which are so expensive that you must eat two to get your money's worth
D) peanut butter and jelly sandwiches
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18
Economists identify the satisfaction a person derives from the consumption of goods and services as:
A) happiness.
B) usefulness.
C) utility.
D) pleasure.
A) happiness.
B) usefulness.
C) utility.
D) pleasure.
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19
For economists, the satisfaction an individual derives from the consumption of goods and services is best described as:
A) happiness.
B) usefulness.
C) utility.
D) opportunity cost.
A) happiness.
B) usefulness.
C) utility.
D) opportunity cost.
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20
Economists describe the satisfaction consumers receive from consuming goods and services as:
A) utility.
B) income effects.
C) budget constraints.
D) substitution effects.
A) utility.
B) income effects.
C) budget constraints.
D) substitution effects.
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21
Use the following to answer questions
Figure and Table: The Budget Line

(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. An increase in income would:
A) rotate the budget line along the horizontal axis.
B) shift the budget line to the left.
C) rotate the budget line along the vertical axis.
D) shift the budget line to the right.
Figure and Table: The Budget Line


(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. An increase in income would:
A) rotate the budget line along the horizontal axis.
B) shift the budget line to the left.
C) rotate the budget line along the vertical axis.
D) shift the budget line to the right.
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22
Use the following to answer questions
Figure and Table: The Budget Line

(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. _____ in the price of clams would rotate the budget line along the _____ axis _____ the origin.
A) An increase; horizontal; away from
B) A decrease; horizontal; away from
C) An increase; vertical; toward
D) A decrease; vertical; away from
Figure and Table: The Budget Line


(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. _____ in the price of clams would rotate the budget line along the _____ axis _____ the origin.
A) An increase; horizontal; away from
B) A decrease; horizontal; away from
C) An increase; vertical; toward
D) A decrease; vertical; away from
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23
Use the following to answer questions
Figure and Table: The Budget Line

(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. A decrease in income would:
A) rotate the budget line along the horizontal axis.
B) shift the budget line to the left.
C) rotate the budget line along the vertical axis.
D) shift the budget line to the right.
Figure and Table: The Budget Line


(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. A decrease in income would:
A) rotate the budget line along the horizontal axis.
B) shift the budget line to the left.
C) rotate the budget line along the vertical axis.
D) shift the budget line to the right.
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24
Use the following to answer questions
Figure: Budget Lines for Tea and Scones
(Figure: Budget Lines for Tea and Scones) Look at the figure Budget Lines for Tea and Scones. For months now, Agnes has had $20 per month to spend on tea and scones. The price of each cup of tea and each scone has been $1. Which of the charts shows what will happen to her budget line if the price of both a cup of tea and a scone increase to $2?
A) A
B) B
C) C
D) D
Figure: Budget Lines for Tea and Scones

(Figure: Budget Lines for Tea and Scones) Look at the figure Budget Lines for Tea and Scones. For months now, Agnes has had $20 per month to spend on tea and scones. The price of each cup of tea and each scone has been $1. Which of the charts shows what will happen to her budget line if the price of both a cup of tea and a scone increase to $2?
A) A
B) B
C) C
D) D
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25
Joe's budget line reflects the _____ available to Joe if he spends _____ of his income.
A) consumption bundles; all
B) consumption bundles; part
C) utility; all
D) utility; part
A) consumption bundles; all
B) consumption bundles; part
C) utility; all
D) utility; part
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26
Chuck spends all of his income on tacos and milkshakes. His income is $100, the price of tacos is $10, and the price of milkshakes is $2. Put tacos on the horizontal axis and milkshakes on the vertical axis. The vertical for Chuck's budget line is _____ milkshakes.
A) 50
B) 10
C) 5
D) 100
A) 50
B) 10
C) 5
D) 100
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27
Use the following to answer questions
Figure and Table: The Budget Line

(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. _____ in the price of clams would rotate the budget line along the _____ axis _____ the origin.
A) An increase; horizontal; toward
B) A decrease; horizontal; toward
C) An increase; vertical; toward
D) A decrease; vertical; away from
Figure and Table: The Budget Line


(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. _____ in the price of clams would rotate the budget line along the _____ axis _____ the origin.
A) An increase; horizontal; toward
B) A decrease; horizontal; toward
C) An increase; vertical; toward
D) A decrease; vertical; away from
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28
Use the following to answer questions
Figure and Table: The Budget Line

(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. _____ in the price of potatoes would rotate the budget line along the _____ axis _____ the origin.
A) An increase; horizontal; away from
B) A decrease; horizontal; toward
C) An increase; vertical; toward
D) A decrease; vertical; toward
Figure and Table: The Budget Line


(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. _____ in the price of potatoes would rotate the budget line along the _____ axis _____ the origin.
A) An increase; horizontal; away from
B) A decrease; horizontal; toward
C) An increase; vertical; toward
D) A decrease; vertical; toward
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29
Faruq spends all of his income on tacos and milkshakes. His income is $100, the price of tacos is $10, and the price of milkshakes is $2. Put tacos on the horizontal axis and milkshakes on the vertical axis. The horizontal intercept for Faruq's budget line is _____ tacos.
A) 50
B) 10
C) 5
D) 100
A) 50
B) 10
C) 5
D) 100
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30
Use the following to answer questions
Figure: Budget Lines for Tea and Scones
(Figure: Budget Lines for Tea and Scones) Look at the figure Budget Lines for Tea and Scones. For months now, Agnes has had $20 per month to spend on tea and scones. The price of each cup of tea and each scone has been $1. Which of the charts shows what will happen to her budget line if the price of a cup of tea falls to $0.50?
A) A
B) B
C) C
D) D
Figure: Budget Lines for Tea and Scones

(Figure: Budget Lines for Tea and Scones) Look at the figure Budget Lines for Tea and Scones. For months now, Agnes has had $20 per month to spend on tea and scones. The price of each cup of tea and each scone has been $1. Which of the charts shows what will happen to her budget line if the price of a cup of tea falls to $0.50?
A) A
B) B
C) C
D) D
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31
Faruq spends all of his income on tacos and milkshakes. His income is $100, the price of tacos is $10, and the price of milkshakes is $2. Put tacos on the horizontal axis and milkshakes on the vertical axis. The slope of Faruq's budget line is equal to:
A) -1/5.
B) -5.
C) 1/5.
D) 5.
A) -1/5.
B) -5.
C) 1/5.
D) 5.
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32
Use the following to answer questions
Figure: Budget Lines for Tea and Scones
(Figure: Budget Lines for Tea and Scones) Look at the figure Budget Lines for Tea and Scones. For months now, Agnes has had $20 per month to spend on tea and scones. The price of each cup of tea and each scone has been $1. Which of the charts shows what will happen to her budget line if the price of a scone rises to $2?
A) A
B) B
C) C
D) D
Figure: Budget Lines for Tea and Scones

(Figure: Budget Lines for Tea and Scones) Look at the figure Budget Lines for Tea and Scones. For months now, Agnes has had $20 per month to spend on tea and scones. The price of each cup of tea and each scone has been $1. Which of the charts shows what will happen to her budget line if the price of a scone rises to $2?
A) A
B) B
C) C
D) D
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33
Use the following to answer questions
Figure: Budget Lines for Tea and Scones
(Figure: Budget Lines for Tea and Scones) Look at the figure Budget Lines for Tea and Scones. For months now, Agnes has had $20 per month to spend on tea and scones. The price of each cup of tea and each scone is $1. Which of the charts shows what will happen to her budget line if her income increases to $25?
A) A
B) B
C) C
D) D
Figure: Budget Lines for Tea and Scones

(Figure: Budget Lines for Tea and Scones) Look at the figure Budget Lines for Tea and Scones. For months now, Agnes has had $20 per month to spend on tea and scones. The price of each cup of tea and each scone is $1. Which of the charts shows what will happen to her budget line if her income increases to $25?
A) A
B) B
C) C
D) D
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34
Use the following to answer questions
Figure: Budget Lines for Tea and Scones
(Figure: Budget Lines for Tea and Scones) Look at the figure Budget Lines for Tea and Scones. For months now, Agnes has had $20 per month to spend on tea and scones. The price of each cup of tea and each scone has been $1. Which of the charts shows what will happen to her budget line if her income decreases to $10?
A) A
B) B
C) C
D) D
Figure: Budget Lines for Tea and Scones

(Figure: Budget Lines for Tea and Scones) Look at the figure Budget Lines for Tea and Scones. For months now, Agnes has had $20 per month to spend on tea and scones. The price of each cup of tea and each scone has been $1. Which of the charts shows what will happen to her budget line if her income decreases to $10?
A) A
B) B
C) C
D) D
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35
Chuck spends all of his income on tacos and milkshakes. His income is $100, the price of tacos is $10, and the price of milkshakes is $2. If the price of each good doubles and Chuck's income doubles:
A) Chuck's budget line will be unaffected.
B) Chuck's budget line will shift out.
C) Chuck's budget line will shift in.
D) Chuck will be able to buy more of both goods.
A) Chuck's budget line will be unaffected.
B) Chuck's budget line will shift out.
C) Chuck's budget line will shift in.
D) Chuck will be able to buy more of both goods.
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36
Faruq spends all of his income on tacos and milkshakes. His income is $100, the price of tacos is $10, and the price of milkshakes is $2. Put tacos on the horizontal axis and milkshakes on the vertical axis. If Faruq spends all of his income, the opportunity cost of one taco equals _____ milkshakes.
A) 2
B) 10
C) 5
D) 1/5
A) 2
B) 10
C) 5
D) 1/5
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37
Faruq spends all of his income on tacos and milkshakes. His income is $100, the price of tacos is $10, and the price of milkshakes is $2. If Faruq spends all of his income, the opportunity cost of one milkshake is equal to _____ tacos.
A) 2
B) 10
C) 5
D) 1/5
A) 2
B) 10
C) 5
D) 1/5
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38
Faruq spends all of his income on tacos and milkshakes. His income is $100, the price of tacos is $10, and the price of milkshakes is $2. If Faruq purchases 10 milkshakes, he can purchase _____ tacos.
A) 10
B) 50
C) 8
D) 18
A) 10
B) 50
C) 8
D) 18
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39
A consumer's spending is restricted because of:
A) marginal utility.
B) total utility.
C) a budget constraint.
D) utility maximization.
A) marginal utility.
B) total utility.
C) a budget constraint.
D) utility maximization.
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40
Use the following to answer questions
Figure and Table: The Budget Line

(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. _____ in the price of potatoes would rotate the budget line along the _____ axis _____ the origin.
A) An increase; horizontal; away from
B) A decrease; horizontal; toward
C) An increase; vertical; away from
D) A decrease; vertical; away from
Figure and Table: The Budget Line


(Figure and Table: The Budget Line) Look at the figure and table The Budget Line. _____ in the price of potatoes would rotate the budget line along the _____ axis _____ the origin.
A) An increase; horizontal; away from
B) A decrease; horizontal; toward
C) An increase; vertical; away from
D) A decrease; vertical; away from
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41
Use the following to answer questions
Scenario: Tom's Budget Constraint
Tom is trying to decide how to allocate his $50 budget for music downloads and online movie streaming when the price of a music download is $1 and the price of a movie is $5.
(Scenario: Tom's Budget Constraint) Read the scenario Tom's Budget Constraint. The combination _____ music downloads and _____ movies lies INSIDE Tom's budget line. (Tom can afford this combination, but he will not be spending the entire $50.)
A) 50; 10
B) 50; no
C) no; 5
D) 100; 5
Scenario: Tom's Budget Constraint
Tom is trying to decide how to allocate his $50 budget for music downloads and online movie streaming when the price of a music download is $1 and the price of a movie is $5.
(Scenario: Tom's Budget Constraint) Read the scenario Tom's Budget Constraint. The combination _____ music downloads and _____ movies lies INSIDE Tom's budget line. (Tom can afford this combination, but he will not be spending the entire $50.)
A) 50; 10
B) 50; no
C) no; 5
D) 100; 5
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42
Use the following to answer questions
Scenario: Tom's Budget Constraint
Tom is trying to decide how to allocate his $50 budget for music downloads and online movie streaming when the price of a music download is $1 and the price of a movie is $5.
(Scenario: Tom's Budget Constraint) Read the scenario Tom's Budget Constraint. The combination _____ music downloads and _____ movies lies ON Tom's budget line.
A) 50; 10
B) 50; no
C) no; 5
D) 100; 5
Scenario: Tom's Budget Constraint
Tom is trying to decide how to allocate his $50 budget for music downloads and online movie streaming when the price of a music download is $1 and the price of a movie is $5.
(Scenario: Tom's Budget Constraint) Read the scenario Tom's Budget Constraint. The combination _____ music downloads and _____ movies lies ON Tom's budget line.
A) 50; 10
B) 50; no
C) no; 5
D) 100; 5
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43
Whatever the relevant time, Molly's spending will be _____ by her _____.
A) unlimited; marginal utility
B) limited; marginal utility
C) limited; budget
D) unlimited; budget
A) unlimited; marginal utility
B) limited; marginal utility
C) limited; budget
D) unlimited; budget
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44
Use the following to answer questions
Scenario: Tom's Budget Constraint
Tom is trying to decide how to allocate his $50 budget for music downloads and online movie streaming when the price of a music download is $1 and the price of a movie is $5.
(Scenario: Tom's Budget Constraint) Read the scenario Tom's Budget Constraint. The combination _____ music downloads and _____ movies lies OUTSIDE Tom's budget line. (Tom cannot afford this combination.)
A) 50; 10
B) 50; no
C) no; 5
D) 20; 5
Scenario: Tom's Budget Constraint
Tom is trying to decide how to allocate his $50 budget for music downloads and online movie streaming when the price of a music download is $1 and the price of a movie is $5.
(Scenario: Tom's Budget Constraint) Read the scenario Tom's Budget Constraint. The combination _____ music downloads and _____ movies lies OUTSIDE Tom's budget line. (Tom cannot afford this combination.)
A) 50; 10
B) 50; no
C) no; 5
D) 20; 5
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