Deck 6: New Offering Realization

Question 1

________ is the process of developing new core products or services,augmenting them to construct market offerings,and bringing them to market.

A)New offering realization
B)Market-oriented development
C)Aggregate project planning
D)Incentive to change

Answer 1

A

Question 2

The _______ are current or prospective customers who are experiencing problems or needs that will become widespread in the market in the foreseeable future.They would derive significant value immediately from an innovative solution.

A)lead-users
B)leap-froggers
C)alpha-testers
D)prototypes

Answer 2

B

Question 3

_______ is when a new offering takes a portion of its sales from an existing offering of the firm.

A)Cannibalization
B)Newness map
C)Newness of project
D)Newness of market

Answer 3

A

Question 4

The key objective in managing individual development projects,_______,is the total cost of the product to the supplier,including all costs it incurs in marketing,sales,and support services (which are part of the purchase price customers pay).

A)development speed
B)product cost
C)product performance
D)development program expense

Question 5

_______ aim at inventing new science or capturing new know-how so that required knowledge will be available for application in specific development projects.

A)Alliances and partnership projects
B)Research and advanced development projects
C)Breakthrough projects
D)Platform projects

Question 6

_______ represent the natural starting point for the core product part of flexible market offerings.They are the naked solution for the product component for the target market segments and customers.

A)Aggregate project plans
B)Derivative projects
C)Breakthrough projects
D)Platform projects

Question 7

Cooper has proposed a next-generation product development process that is different from stage-gate models of the realization process because of ________.that is,it is fluid and adaptable,with overlapping and fluid stages for greater speed.

A)fluidity
B)fuzzy gates
C)focused
D)flexible

Question 8

The key objective in managing individual development projects,_______,consists of all the one-time development costs a specific project incurs development speed.

A)development speed
B)product cost
C)product performance
D)development program expense

Question 9

The firm's _______,defines the target market segments and customers and a course of action that the firm will pursue to deliver superior value to them.

A)technology strategy
B)market strategy
C)learning strategy
D)project strategy

Question 10

The key objective in managing individual development projects,_______,is the time between the first instant someone could have started working on a development program and the instant the final product was available to the customer.

A)development speed
B)product cost
C)product performance
D)development program expense

Question 11

The key objective in managing individual development projects,_______,is how well the product meets the requirements and preferences that target customers have specified development speed.

A)development speed
B)product cost
C)product performance
D)development program expense

Question 12

_______ are initiatives that realize small advances in the firm's current offerings or production processes,such as making cost reductions in existing products,providing product line extensions by adding or subtracting secondary features,and devising incremental improvements for an existing production process.

A)Aggregate project plans
B)Derivative projects
C)Breakthrough projects
D)Platform projects

Question 13

The firm's _______ defines what knowledge and know-how resources the firm requires,how it will attain them,and how they will translate into market advantages for the firm.

A)technology strategy
B)market strategy
C)learning strategy
D)project strategy

Question 14

The firm's _______ refers to gains in design and process knowledge and know-how and is paramount for organizational enhancement and renewal to occur.

A)technology strategy
B)market strategy
C)learning
D)project strategy

Question 15

_______ generate new core products and processes that are fundamentally different from previous generations.

A)Aggregate project plans
B)Derivative projects
C)Breakthrough projects
D)Platform projects

Question 16

_______ is a mechanism to ensure that the collective set of projects will accomplish the development goals and objectives and build the organizational capabilities needed for ongoing development success.

A)Aggregate project plan
B)Derivative project
C)Breakthrough project
D)Platform project

Question 17

Cooper has proposed a next-generation product development process that is different from stage-gate models of the realization process because of ________.that is,it features conditional Go decisions (rather than absolute ones),which are dependent on the situation.

A)fluidity
B)fuzzy gates
C)focused
D)flexible

Question 18

Sequential engineering is where firms work on the process for making a product while they are still in the process of designing it.

Question 19

_______ are those done in conjunction with one or more outside firms.

A)Alliances and partnership projects
B)Derivative projects
C)Breakthrough projects
D)Platform projects

Question 20

Prototypes are a research tool that allows selected customers to experience in a rough form the functionality or performance of a new offering and give feedback to the project team.

Question 21

Wheelwright and Clark provide a model which emphasizes cross-functional integration and provides the primary activities of engineering,marketing,and manufacturing for each development phase.

Question 22

A firm can use alpha testing,where individuals within the firm simulate the target customer's use of a nearly realized product.After making any necessary adjustments or refinements,the firm proceeds with beta testing,where the firm provides select customers with the new offering and gains feedback on it from the customers' experiences.

Question 23

A volume discount is a pricing tactic that is an invoice reduction used to encourage prospective customers to try an offering that is new to them.The offering's actual price is listed on the invoice,then reduced by the incentive to change,with the notation "initial use discount."