Lindsey needs a car to get back and forth from her home in the city to her university, which are 4 miles apart. When shopping for a car, Lindsey decides to buy a Hummer H3 because she wants a car that her peers will notice and respect. Through this purchase, Lindsey exhibits:
A) Status inconsistency
B) Social capital
C) Conspicuous consumption
D) Branding

Question

Quizplus · Accepted Answer

Conspicuous consumption refers to the act of purchasing goods or services to display one's wealth or prestige to others. In this scenario, Lindsey's decision to buy a Hummer H3, which is known for its bold and ostentatious design, is a clear example of conspicuous consumption as she wants her peers to notice and respect her.

Lindsey Needs a Car to Get Back and Forth from Her