What actions did McDonald's take in 2004 to reinvent the company's image and connect with the younger generation?
A) Introduced the "Plan to Win" strategy and hired Brittany Spears to perform in commercials
B) Introduced the "I'm Loving It" slogan and featured Justin Timberlake in commercials
C) Became the official sponsor of the X-Games and reinvented the company uniforms
D) Relocated several stores to locations near malls and urban areas known to have high youth traffic

Question

Quizplus · Accepted Answer

In 2004, McDonald's introduced the "I'm Loving It" slogan and featured Justin Timberlake in commercials in an effort to reinvent the company's image and connect with the younger generation. The campaign aimed to create a more contemporary and upbeat image for the brand, and the use of Timberlake's music and personality was seen as a way to connect with younger consumers. The campaign was successful, and helped McDonald's achieve a significant increase in sales and profits in the following years.

What Actions Did McDonald's Take in 2004 to Reinvent the Company's