Generally, the first section of a formal, written marketing plan would be the:

Question

Quizplus · Accepted Answer

The executive summary should always be the first section of a formal, written marketing plan. It provides a brief overview of the main objectives, strategies, and recommendations outlined in the plan. This section serves as a summary that can help busy executives and stakeholders quickly grasp the essence of the document without having to read through the entire plan.

Generally, the First Section of a Formal, Written Marketing Plan