________ serve(s) as a roadmap for all marketing activities of the firm.

Question

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A marketing plan is a comprehensive document that outlines a company's overall marketing efforts, goals, and strategies. It serves as a roadmap for all marketing activities, including product development, pricing, promotion, and distribution. The plan is a crucial tool for ensuring that all marketing initiatives are aligned with the organization's overall objectives and mission statement.

________ Serve(s) as a Roadmap for All Marketing Activities of the Firm