The process of examining various submarkets and selecting those most appropriate for a company, is called:

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The process of examining various submarkets and selecting those most appropriate for a company is called segmentation analysis. This involves breaking down a larger market into smaller groups of consumers with similar needs and characteristics, and then identifying the most promising submarkets for a company to target with its products or services. This is a crucial step in developing an effective marketing strategy, as it helps companies to better understand their target customers and tailor their messaging and offerings to their specific needs and preferences.

The Process of Examining Various Submarkets and Selecting Those Most