A marketing plan is a stand-alone tool.

Name: A marketing plan is a stand-alone tool.
Brand: Quizplus
Rating: 4.7 (47 reviews)

Question

Quizplus · Accepted Answer

A marketing plan is not a stand-alone tool. It is a part of the overall business plan and should be integrated with other plans such as the sales plan and financial plan. A marketing plan outlines the marketing strategies and tactics to achieve business goals and objectives. It needs to be aligned with the company's overall vision and mission.

A Marketing Plan Is a Stand-Alone Tool