When developing a market plan, marketers need only look at internal data sources for information.

Question

Quizplus · Accepted Answer

Marketers should look at both internal and external data sources for a comprehensive understanding of the market and competition. Internal data sources such as sales data and customer feedback can provide valuable insights, but external data sources such as industry reports and competitor analysis are also necessary to develop an effective marketing plan.

When Developing a Market Plan, Marketers Need Only Look at Internal