Cash or other awards for regular use of a company's products or services are termed:

Question

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Patronage rewards are specifically designed to incentivize customers to repeatedly use a company's products or services. This is achieved by offering cash or other awards to customers who display loyalty by continuing to purchase from the company. Neither choice A nor B fully encompass the idea of incentivizing regular use of a company's products or services, while choice C specifically refers to discounts rather than rewards.

Cash or Other Awards for Regular Use of a Company's