________ is a measure of the percentage of people in the target market who are exposed to an ad campaign over a given period of time.

Question

Quizplus · Accepted Answer

Reach is a measure of the percentage of people in the target market who are exposed to an ad campaign over a given period of time. Impact refers to the effectiveness or strength of an ad in influencing consumer behavior. Frequency refers to the number of times an individual is exposed to an ad, while penetration refers to the percentage of the total target market that has purchased a product or service.

________ Is a Measure of the Percentage of People in the Target