In channel conflicts, conflicts between different levels of the same channel are termed:
A) Vertical conflict
B) Horizontal conflict
C) Diagonal conflict
D) Recurring conflict

Question

Quizplus · Accepted Answer

Vertical conflict refers to conflicts between different levels of the same channel, such as between a manufacturer and its wholesalers or between a wholesaler and its retailers. Horizontal conflict refers to conflicts between different members at the same level of the channel. Diagonal conflict and recurring conflict are not commonly used terms in channel conflict.

In Channel Conflicts, Conflicts Between Different Levels of the Same