When two or more companies at one level join to follow a new marketing opportunity, it is termed:
A) Vertical Marketing System
B) Horizontal Marketing System
C) Multi-channel Marketing System (MMS)
D) Consortia

Question

Quizplus · Accepted Answer

When two or more companies at one level join to follow a new marketing opportunity, it is referred to as a Horizontal Marketing System. In contrast, a Vertical Marketing System is when companies at different levels of the supply chain join together, such as a manufacturer partnering with a retailer. A Multi-channel Marketing System (MMS) refers to a company using multiple channels to reach its customers, such as through online and physical stores. Consortia refers to a group of companies or organizations working together towards a common goal.

When Two or More Companies at One Level Join to Follow