Customers are more price-sensitive when the price of the product accounts for a large share of the total cost of the ________.
A) Flight ticket
B) Perceived benefit
C) End benefit
D) Monthly budget

Question

Quizplus · Accepted Answer

Customers are more price-sensitive when the price of the product accounts for a large share of the total cost of the end benefit, as it significantly impacts the overall value they receive.

Customers Are More Price-Sensitive When the Price of the Product