The ________ consists of the forces close to the company that affect its ability to serve its customers.
A) Legal environment
B) Microenvironment
C) Macroenvironment
D) Marketing environment

Question

Quizplus · Accepted Answer

The microenvironment includes the forces close to the company that affect its ability to serve its customers, such as suppliers, distributors, competitors, and other stakeholders. The legal environment is a part of the macroenvironment, which includes larger societal forces such as demographics, technology, culture, and political/legal factors. The marketing environment is a broader term that refers to all the forces that affect a company's ability to create and maintain successful relationships with its target customers.

The ________ Consists of the Forces Close to the Company