The ideal target market for a firm is the one in which it can profitably generate the greatest customer ________ and ________ it over time.

Question

Quizplus · Accepted Answer

The ideal target market for a firm should be the one where it can create more value for customers, sustain and grow it in the long run. This means that the firm should focus on delivering value to its customers, which helps in building customer loyalty, retaining them, and also attracting new customers through positive word-of-mouth. Satisfying customers alone may not be enough, as it is essential to offer a value that can sustain over time to build long-term profitability. Therefore, B is the correct answer.

The Ideal Target Market for a Firm Is the One