Building strong economic and social ties with customers by delivering high-quality products and services is the foundation of:

Question

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Relationship marketing focuses on building strong relationships with customers through high-quality products and services, which in turn leads to customer loyalty and repeat business. Total quality management and return on quality are related concepts, but they are more focused on internal processes within a company, rather than customer relationships. The manufacturing concept is centered on maximizing production efficiency and minimizing costs, and may not necessarily prioritize building customer relationships.

Building Strong Economic and Social Ties with Customers by Delivering