The Forum Company found that the cost of retaining a loyal customer is just ________ percent of the cost of attracting a new one.

Question

Quizplus · Accepted Answer

The cost of retaining a loyal customer is often cited as being significantly lower than the cost of attracting a new one, with many sources suggesting it is around 20 percent of the cost of acquiring a new customer. This reflects the efficiency of leveraging existing relationships compared to establishing new ones.

The Forum Company Found That the Cost of Retaining a Loyal