The selling concept holds that consumers will not buy enough of the organization's products unless the organization undertakes a large ________ and ________ effort.

Question

Quizplus · Accepted Answer

The selling concept focuses on the organization's promotion and selling efforts to increase sales volume. Therefore, the best choice is D, which includes both selling and promotion efforts. Options A and B are close, but they do not fully encompass the focus on selling efforts that the selling concept emphasizes. Option C is incorrect since it does not include selling efforts in its response.

The Selling Concept Holds That Consumers Will Not Buy Enough