There is no current evidence to suggest long-term customers are more profitable than new customers.

Question

Quizplus · Accepted Answer

There is evidence to suggest that long-term customers are more profitable than new customers. Research has shown that it can cost five times more to acquire a new customer than to retain an existing one, and loyal customers tend to spend more and refer others to the business, resulting in higher profits over time.

There Is No Current Evidence to Suggest Long-Term Customers Are