Micah Longo sells Traction Plus Tread Safe Footwear to oil refineries, meat processors, catering companies, hospitals, and cleaning services for the use of their employees. The slip-resistant shoe is a part of these companies' safety programs. Longo keeps a list of all of his customers including when they purchased shoes, and the sizes purchased. He makes sure the order for each customer is filled correctly. He provides his customers with extra information on how to clean the shoes without damaging them. He responds quickly to complaints and has suggested a product modification on the basis of one customer's comment. This best describes Longo's _____ activities.

Question

Quizplus · Accepted Answer

Concept of aftermarketing, which focuses the organization's attention on providing continuing satisfaction and reinforcement to individuals or organizations that are past or current customers.

Micah Longo Sells Traction Plus Tread Safe Footwear to Oil