A traditional approach to marketing communications

Question

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A traditional approach to marketing communications focuses on mass marketing and customer acquisition through tactics such as television and print advertising, direct mail, and telemarketing. This approach aims to reach as many people as possible in the hopes of converting a percentage of them into customers. It often relies on broad messaging and does not take into account targeted or personalized messaging. Other options listed are not typically associated with a traditional approach to marketing communications.

A Traditional Approach to Marketing Communications