The primary reason for new product failure is the inability of the selling company to match its offering to the _____.
A) needs of the customers
B) products offered by competitors
C) prevailing price for the product
D) market leader's selling price

Question

Quizplus · Accepted Answer

The primary reason for new product failure is the inability of the selling company to match its offering to the needs of the customers. If the product does not align with the needs or desires of the target market, it is unlikely to be successful. Competitor products, prevailing price, and market leader's selling price may all have an impact on sales, but they are not the primary reason for new product failure.

The Primary Reason for New Product Failure Is the Inability