Hallmark sells cards, gift-wrapping materials, and collectibles. However, in the summer of 2000, Hallmark added fresh-cut flower arrangements to its product offering. In which of the new product categories would the floral arrangements fall?
A) New-to-the-world products
B) New category entries
C) Additions to product lines
D) Product improvements

Question

Quizplus · Accepted Answer

New category entries are products that take a firm into a category new to it, but that are not new to the world.

Hallmark Sells Cards, Gift-Wrapping Materials, and Collectibles