The manufacturer of Snapple lemonade adds a diet lemonade beverage to its current markets. This is an example of
A) new-to-the-world products.
B) new category entries.
C) additions to product lines.
D) product improvements.

Question

Quizplus · Accepted Answer

Additions to product lines are products that are line extensions, flankers, and so on, to the firm's current markets.

The Manufacturer of Snapple Lemonade Adds a Diet Lemonade Beverage