The product-launch step where the firm commits to introducing the product into the marketplace is referred to as _____.
A) commercialization
B) test marketing
C) personal selling
D) direct marketing

Question

The product-launch step where the firm commits to introducing the product into the marketplace is referred to as _____.
A) commercialization
B) test marketing
C) personal selling
D) direct marketing

Quizplus · Accepted Answer

Commercialization is the launching step in which the firm commits to introducing the product into the marketplace. During this stage, heavy emphasis is placed on the organization structure and management talent needed to implement the marketing strategy.

The Product-Launch Step Where the Firm Commits to Introducing the Product