Jan Karon has sold more than 10 million copies of her novels about Mitford, a fictitious town in North Carolina. Karon's series of books focus on small-town life as seen through the eyes of an honest Episcopal priest who believes strongly in God and the promotion of godly virtues. Hallmark has designed a product line based on the Mitford books. These Mitford-based collectibles were made available to the public on May 1. This is an example of which stage of the new product development process?

Question

Quizplus · Accepted Answer

Commercialization is the launching step in which the firm commits to introducing the product into the marketplace.

Jan Karon Has Sold More Than 10 Million Copies of Her