Drager is a company that manufactures a handheld device for continuous monitoring of the atmosphere in manufacturing plants where hazardous materials are routinely used as component materials. Since the number of industries that require such protective devices is limited, and Drager is the leading producer of these types of measurement devices, it can be said Drager operates in a

Question

Quizplus · Accepted Answer

For certain products there are a limited number of buyers; this is known as a vertical market, which means that (1) it is narrow, because customers are restricted to a few industries; and (2) it is deep, in that a large percentage of the producers in the market use the product.

Drager Is a Company That Manufactures a Handheld Device for Continuous