Identify the correct statement regarding the classes of consumer goods.

Question

Quizplus · Accepted Answer

Convenience goods are generally low-priced and frequently purchased items, which means that they have a high turnover rate. Examples include items like toothpaste, snacks, and cleaning supplies, which people tend to purchase on a regular basis without much thought or consideration. The other statements are not true. Packaging is important for all types of consumer goods, not just specialty goods. The length of the channel varies depending on the type of product and can be shorter or longer for any class of consumer goods. Brand name and store name can both be important for shopping goods, depending on the consumer's priorities and preferences.

Identify the Correct Statement Regarding the Classes of Consumer Goods