When a corporate name is attached to a product to enter into an entirely new market segment, for example, Honda lawnmower and Toyota Lexus, it would be an example of a
A) multibranding strategy.
B) franchise extension.
C) dual branding strategy.
D) line extension.
Correct Answer:
Verified
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A) broadcast promotion and
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Q45: Identify the correct statement about organizational products.
A)
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Q47: An alternative to line extension is a(n)
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