The Ritz-Carlton is a hotel industry leader. After Marriott measured its services against the Ritz-Carlton, it instituted a customer service campaign called "proactive hospitality." Marriott managers examine monthly reports for problem areas, and the Ritz-Carlton model is used to determine ways to remove the problems. Which of the following methods is used by Marriott to identify improvement areas?
A) Capacity planning
B) Benchmarking
C) Continuous improvement
D) Performance measurement
Correct Answer:
Verified
Q69: Which of the following shows how a
Q90: While contemplating deleting a product after the
Q91: All of the following are true of
Q92: According to the adopter categories of diffusion
Q93: Which of the following does not pertain
Q96: A company changes the packaging of one
Q97: General Foods has managers who are solely
Q98: According to the adopter categories of diffusion
Q99: A marketing management technique whereby the company's
Q100: Price, promotion strategy, and channels of distribution
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents