Consumers today are highly pressed for time. They're spending more time in their cars and more time eating fast food while they are driving. To such a consumer, the cup holder is of vital importance. Car manufacturers are designing cup holders that use gyroscopes to keep the cup straight and the contents from sloshing out. This type of product development is aimed at a market that can be readily defined through which segmentation?
A) Demographic
B) Behavior
C) Benefit
D) Person/situation

Question

Quizplus · Accepted Answer

The belief underlying this segmentation approach is that the benefits that people are seeking in consuming a given product are the basic reasons for the existence of true market segments.

Consumers Today Are Highly Pressed for Time