The best-known psychographic segmentation called _____,was originally developed in the 1970s.
A) AIO
B) VALS
C) ZIP
D) PRIZM

Question

The best-known psychographic segmentation called _____,was originally developed in the 1970s. 
A) AIO
B) VALS
C) ZIP
D) PRIZM

Quizplus · Accepted Answer

The best-known psychographic segmentation is called VALS™ which stands for "values and lifestyles." Originally developed in the 1970s, it has been redone several times to enhance its ability to explain changing lifestyles and predict consumer behavior.

The Best-Known Psychographic Segmentation Called _____,Was Originally Developed in the 1970s