Research studies showed Procter & Gamble that vacuum brick-packs of coffee sell much better in the urban uptown than coffee in cans. As a result, Procter & Gamble repackaged their Folgers coffee for the urban uptown and developed an advertising campaign to market them to the region. Sales of Folgers coffee in this region increased by 32 percent. In this example, Procter & Gamble used which segmentation to market its coffee?

Question

Quizplus · Accepted Answer

Geodemographic segmentation identifies specific households in a market by focusing on local neighborhood geography (such as zip codes) to create classifications of actual, addressable, mappable neighborhoods where people live and shop. An Urban Uptown is a sample group that has 5 segments in it.

Research Studies Showed Procter & Gamble That Vacuum Brick-Packs of Coffee