Imagine you work for K-Swiss athletic shoes manufacturers. You want to know how consumers perceive K-Swiss shoes when compared to all other athletic shoes currently on the market. A survey was developed and administered which indicated that the important attributes consumers looked for in athletic shoes included price, durability, fit, and support. By using a _____, you could determine how K-Swiss ranks against other brands like Nike and Adidas.

Question

Quizplus · Accepted Answer

One way to investigate how to position a product is by using a positioning map, which is a visual depiction of customer perceptions of competitive products, brands, or models.

Imagine You Work for K-Swiss Athletic Shoes Manufacturers