Heileman Brewing Company planned to market a new brand of malt liquor called PowerMaster. Malt liquor is disproportionately consumed by African Americans and in low-income neighborhoods. Targeting a group of consumers here is unethical on two dimensions. The first is the degree to which the product can harm the consumers, and the second is the

Question

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Whether targeting a group of consumers is unethical depends on two dimensions. The first is the degree to which the product can harm the consumers, and the second is the vulnerability of the group.

Heileman Brewing Company Planned to Market a New Brand of Malt