Organizational buyers follow this approach when a routine purchase changes in some way.
A) Modified purchase
B) Straight rebuy
C) Modified rebuy
D) New task purchase
Correct Answer:
Verified
Q29: What does a marketer need to do
Q30: The purchasing agent for an automobile manufacturer
Q31: When does an organization use modified rebuy?
A)
Q32: Which of the following is the best
Q33: In which of the following scenarios is
Q35: A central computer system at the Saturn
Q36: A manufacturer of plastic, Tiffany-like light shades
Q37: _ involves extensive search for information and
Q38: What kind of purchase decision would most
Q39: _ is the type of organizational purchase
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