Which of the following observations correctly describes the one of the key differences in marketing to organizational buyers?
A) Marketing to organizational buyers requires more unique promotional strategies than to final consumers.
B) Organizational buyers are more geographically dispersed than final consumers.
C) The buyer-seller relationships have more variations in the consumer market than in business-to-business marketing.
D) The distribution channel for final consumers is shorter than for organizational buyers.
Correct Answer:
Verified
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