Once billboard signs are printed, most still need to be trimmed to a standard size. Western Graphtec is a company that makes machines used for trimming signs quickly and accurately. The company's management is made up almost completely of engineers. If a salesperson calling on the company described Western Graphtec as technology-oriented, he or she would be referring to the _____ that influence the organization buying process.

Question

Quizplus · Accepted Answer

Three primary organization-specific factors influence the purchasing process: orientation, size, and degree of centralization. In terms of orientation, the dominant function in an organization may control purchasing decisions.

Once Billboard Signs Are Printed, Most Still Need to Be