Numann Manufacturing is a private company that makes thermometers for monitoring the temperature of meat when it is in storage. It employs 23 people, and 15 of them have degrees in engineering or some other technical field. What can you surmise about how organization-specific factors affect its buying decisions?
A) Because of its size, Numann Manufacturing will tend to use joint decision making.
B) The technical orientation of its employees will have little effect on decision making and will, in fact, encourage joint decision making.
C) In spite of its technical orientation, the marketing department will control most purchase decisions for the company.
D) Because of its size, Numann Manufacturing will tend to use autonomous decision making.
Correct Answer:
Verified
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