Which of the following observations about how behavioral influences affect organizational buying is true?
A) Different buyers will have different degrees of commitment to their buying role in the organization.
B) Organizational buyers are not subject to the same personal motives or motivational forces as other individuals.
C) In an entrepreneurial organization, individuals approach their occupation with a weak commitment to expected norms of behavior.
D) Organizational buyers are unaffected by organizational culture.
Correct Answer:
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