When preparing Thanksgiving dinner, Marissa worried that her parents would disapprove of her having used ready-to-serve pumpkin pies bought from the local grocery store, rather than making her own. In terms of social influences on her behavior, Marissa was most concerned with
A) a primary reference group.
B) a subculture influence.
C) a secondary reference group.
D) family life cycle.
Correct Answer:
Verified
Q24: Social class can provide some useful insights
Q25: Secondary reference groups include
A) family.
B) close friends.
C)
Q26: Groups that an individual looks to when
Q27: Which of the following is an example
Q28: It is important for marketers to devise
Q30: Reference group influence is considered to be
Q31: All of the following are marketing influences
Q32: Which American social class comprises of 16
Q33: When consumers are seeking low-involvement products, _
Q34: Primary reference groups include
A) college fraternity members.
B)
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