Deals of 40 to 75 percent off, on merchandise at Kmart stores that were being closed, were widely publicized. This led many consumers who had not shopped at Kmart stores in a long time to return and look for bargains. _____ influences led to these bargain-hunters revisiting Kmart stores.

Question

Quizplus · Accepted Answer

Promotion influences include advertising, sales promotions, salespeople, and publicity and can influence what consumers think about products.

Deals of 40 to 75 Percent Off, on Merchandise at Kmart