On Friday, Pierce went to an antique mall to hunt for a Victorian table. He left shortly after he arrived since he found the background music distasteful. On returning the next day, he found the music was much more to his liking. This time he stayed and purchased a Victorian table he found there. Which situational influence on consumer behavior is described by Pierce's actions?

Question

Quizplus · Accepted Answer

Physical features are the most readily apparent features of a situation. These features include geographical and institutional location, decor, sounds, aromas, lighting, weather, and visible configurations of merchandise or other material surrounding the stimulus object.

On Friday, Pierce Went to an Antique Mall to Hunt