Jerri had just moved her furniture into her new house when she decided her living room sofa looked shabby in its new location. She liked the sofa's color and style, and she felt she should replace it with a similar, but high-end one. Identify the decision making process involved.

Question

Quizplus · Accepted Answer

Extensive decision making requires the most time and effort since the purchase involves a highly complex or expensive product that is important to the consumer.

Jerri Had Just Moved Her Furniture into Her New House