Armstrong Inc. is a well-known producer and seller of rose bushes. The company's marketing manager is interested in knowing what gardeners think about its new line of hardy miniature rose bushes. Armstrong Inc. wants to know if the majority of gardeners perceive roses as a high-maintenance plant. Which of the following could be used by the company for gathering relevant primary data?
A) The survey data gathered for the new edition of the Reader's Digest Gardening book.
B) Summaries of consumer purchases from a gardening catalog retailer.
C) A study of consumer complaints about their plant purchases from a large discount store.
D) Discussions among focus groups made up of small number of gardeners led by an interviewer.
Correct Answer:
Verified
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