Company S, a maker of Baby Wipes, wants to know the reaction of parents to their new non-scented hypoallergenic wipes. It conducts a survey of new mothers - one involving first-time mothers and the other involving mothers who had at least one child at home. Now it wants to know if these samples came from populations with equal means. In other words, are the samples comparable? Which of the following research techniques will it need to use?

Question

Quizplus · Accepted Answer

Mathematical modeling research often involves secondary data. This approach involves the development of equations to model relationships among variables and uses econometric and statistical techniques to investigate the impact of various strategies and tactics on sales and brand choices.

Company S, a Maker of Baby Wipes, Wants to Know