Company Z is a catalog company. It studies about 3,500 variables over the lifetime of a consumer's relationship. It has found that customers who change residences are more likely to buy tables, fax machines, and decorative products than jewelry or footwear when compared to regular customers. So Company Z creates a catalog especially targeted at consumers who have recently moved. Which process has the company followed to arrive at this particular decision?

Question

Quizplus · Accepted Answer

Data mining is the process of searching through these data sets looking for insights to improve marketing strategies.

Company Z Is a Catalog Company