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There Is a Small, but Growing Market for Golfing Equipment

Question 9

Multiple Choice

There is a small, but growing market for golfing equipment in China. Which of the following is an example of a defensive strategic goal that can be used to explain why American manufacturers of golfing equipment like Wilson and Titleist are eager to export their products to the Chinese?


A) To improve overall market position.
B) To increase long-term growth and profit prospects.
C) To avoid being locked out of markets by arriving too late.
D) To take advantage of economies of scale.

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