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Which of the Following Is an Example of an Offensive

Question 15

Multiple Choice

Which of the following is an example of an offensive strategic goal that might be used to explain why Eastman Kodak is eager to expand into new international markets?


A) To maximize total sales revenue.
B) To increase its long-term growth and profit prospects.
C) To compete with foreign companies on their own turf instead of in the United States.
D) To take advantage of significant differences in operating costs in other countries.

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